As cannabis continues to grow as a massive, lucrative business, what's the gender breakdown like, particularly in founding and other high-level roles? According to a 2017 Marijuana Business Daily survey, 27% of leadership roles in the U.S. cannabis industry were held by women. Of course, this was before the expansion of cannabis legalization in many states in 2018, so that number may very well have increased by now. Taking a look at the marijuana market today, the presence of women, not only in leadership roles but as the demographic focus, has been increasing in recent years.